Berufskommunikative und fachsprachendidaktische Spezifik der Outsourcing-Branche in Polen

By (author) Agnieszka Stawikowska-Marcinkowska By (author) Jacek Makowski

Book cover: Berufskommunikative und fachsprachendidaktische Spezifik der Outsourcing-Branche in Polen

Extent: 161 pages

Publisher: V&R unipress

Subjects: Business & Economics, Language & Linguistics, Slavic Studies

Language: German

Hardback (Published)

(April 2025)

ISBN: 9783847116745

6.3 x 9.33 inches

Price: $50.00

In stock

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Agnieszka Stawikowska-Marcinkowska und Jacek Makowski prasentieren in diesem Band die aktuellsten Ergebnisse einer Langzeitstudie zur berufskommunikativen Charakteristik des BPO-Sektors in Polen.

Die sich weiter globalisierende, grenzuberschreitende, innovations- und wettbewerbsfahige wissensbasierte Wirtschaftswelt des 21. Jahrhundert setzt fur die Fremd- und Fachsprachendidaktik die Herausforderung einer engeren Zusammenarbeit von Lehrstatten mit dem wirtschaftlichen Umfeld. Aus berufskommunikativer und fachsprachendidaktischer Perspektive bildet in diesem Zusammenhang die immense Entwicklungsdynamik der Branche moderner Unternehmensdienstleistungen einen ausserst attraktiven Forschungsgegenstand. Agnieszka Stawikowska-Marcinkowska und Jacek Makowski prasentieren in diesem Band die aktuellsten Ergebnisse einer Langzeitstudie zu den fachsprachlichen und berufskommunikativen Charakteristika des viel- und mehrsprachigen BPO-Sektors in Polen.

  • By (author) Agnieszka Stawikowska-Marcinkowska
  • By (author) Jacek Makowski

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