Mehr als nur Werbung?

Eine Untersuchung des produktunabhängigen Werbekurzfilms

By (author) Catalina Vrabie

Book cover: Mehr als nur Werbung?

Extent: 228 pages

Publisher: Brill | Fink

Subjects: Business & Economics, Communications, Film, & Media Studies

Series: Inter/Media

Series volume number: 16

Language: German

Paperback (Published)

(June 2022)

ISBN: 9783770567089

6.1 x 9.25 inches

Price: $137.00

Out of stock

The promotional film is in a state of aesthetic change that is questioning the boundaries of advertising and art. This leads to new strategies of advertising and to the formation of the non product-related, promotional short film. As the study shows, this special form of narrative promotional films resists the principles of advertising and turns toward aesthetic appearance of short films instead.

  • By (author) Catalina Vrabie