OPTIONS FOR IMPLEMENTING A STRATEGY OF MARKET SEGMENTATION IN CHINESE CONSUMER GOODS MARKETS

By (author) Yanli Liu

Book cover: OPTIONS FOR IMPLEMENTING A STRATEGY OF MARKET SEGMENTATION IN CHINESE CONSUMER GOODS MARKETS

Extent: 319 pages

Publisher: Logos Verlag Berlin

Subjects: Business & Economics

Language: English

Paperback (Published)

(September 2005)

ISBN: 9783832509903

5.75 x 8.31 inches

Price: $61.00

On back order

Yanli Liu Geboren 1972 in Jilin (V. R. China), 2002 MBA an der TU Xi’an (V. R. China), 2003-2005 Doktorandin am Lehrstuhl (Prof. Dr. Erich Bauer) fur Absatzwirtschaft an der Uni. Bremen, 2005 Promotion zum Dr. rer. pol.

  • By (author) Yanli Liu