OPTIONS FOR IMPLEMENTING A STRATEGY OF MARKET SEGMENTATION IN CHINESE CONSUMER GOODS MARKETS

By (author) Yanli Liu

Book cover: OPTIONS FOR IMPLEMENTING A STRATEGY OF MARKET SEGMENTATION IN CHINESE CONSUMER GOODS MARKETS

Extent: 319, 319 pages

Publisher: Logos Verlag Berlin

Subjects: Business & Economics

Language: English

(Paperback) (Published)

(September 2005)

ISBN: 9783832509903

5.71 x 8.27 inches

Price: $61.00

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Yanli Liu Geboren 1972 in Jilin (V. R. China), 2002 MBA an der TU Xi’an (V. R. China), 2003-2005 Doktorandin am Lehrstuhl (Prof. Dr. Erich Bauer) fur Absatzwirtschaft an der Uni. Bremen, 2005 Promotion zum Dr. rer. pol.

  • By (author) Yanli Liu

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