Neuere Ansätze der Marketingtheorie.

Festschrift zum 80. Geburtstag von Otto R. Schnutenhaus.

Edited by Peter Hammann Edited by Werner Kroeber-Riel Edited by Carl W. Meyer

Book cover: Neuere Ansätze der Marketingtheorie.

Extent: 209 pages

Publisher: Duncker & Humblot

Subjects: Business & Economics

Series: Vertriebswirtschaftliche Abhandlungen

Series volume number: 16

Language: German

Paperback (Published)

(June 1974)

ISBN: 9783428031375

6.18 x 9.17 inches

Price: $76.00

Out of stock

  • Edited by Peter Hammann
  • Edited by Werner Kroeber-Riel
  • Edited by Carl W. Meyer