Managementwissen Marketing.

By (author) Jürgen Kirsch By (author) Bernd Müllerschön

Book cover: Managementwissen Marketing.

Extent: 256 pages

Publisher: Duncker & Humblot

Subjects: Business & Economics

Language: German

(Hardback) (Published)

(September 2001)

ISBN: 9783896731210

5.83 x 8.27 inches

Price: $63.00

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Dieses Buch vermittelt Managerinnen und Managern die Grundlagen des aktuellen Marketings. Der Leser wird auf leicht verständliche und anschauliche Weise mit den wichtigsten Marketing-Themen vertraut gemacht.

  • By (author) Jürgen Kirsch
  • By (author) Bernd Müllerschön

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