Cruise Tourism & Innovation

Improving passengers' experiences and safety

Edited by Alexis Papathanassis Edited by Michael H Breitner Edited by Ate de Groot

Extent: 278, 278 pages

Publisher: Logos Verlag Berlin

Subjects: Business & Economics, Recreation: Leisure, Sports, & Travel

Language: English

Paperback (Published)

(June 2014)

ISBN: 9783832536879

6.65 x 9.45 inches

Price: $63.00

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Synopsis
Contributing Authors

Innovation management is arguably essential for the profitability and growth sustainability of the cruise industry; as it is for most areas of business endeavour. Now, more than ever, the cruise sector is faced with significant challenges, including: safety and industry reputation in the aftermath of the Costa Concordia disaster, al larger competitive scope and diminishing profit margins. Given that innovation management can be perceived as a management attitude and cultural habit, fostering inspiration is just as relevant as delivering innovation methodologies and guidelines. On this basis, the aim of this combined conference proceedings is to provide a creativity impulse and to illustrate the breadth and potential of innovation management in the cruise sector. Sources on inspiration include: mobile information and communication technologies, multimedia, and the internet and focus on areas as diverse as safety, aesthetics, culture and professional education.

Edited by Alexis Papathanassis
Edited by Michael H Breitner
Edited by Ate de Groot

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