Teaching Case Studies – Marketing and Branding

Edited by Jan-Philipp Buchler Decker

Book cover: Teaching Case Studies – Marketing and Branding

Extent: 184 pages

Publisher: Logos Verlag Berlin

Subjects: Business & Economics

Language: English

Paperback (Published)

(January 2018)

ISBN: 9783832546359

6.65 x 9.45 inches

Price: $38.00

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In this case study book we present real teaching cases in branding and marketing which are suitable for Bachelor and Master Programs in International and Strategic Management. Case study learning and teaching offers students and lecturers a great opportunity for class discussions on prevailing topics. Case studies can be used for individual and group work. The structure of the cases allows lecturers to use it in different contexts regarding exercises and educational objectives. Case teaching provides an interactive and challenging environment, involving diverse perspectives and complex interdependencies that trigger thoughts and discussions about practical business challenges.

  • Edited by Jan-Philipp Buchler Decker

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