Onomastics goes business
Role and relevance of brand, company and other names in economic contexts
Edited by Holger Wochele Edited by Julia Kuhn Edited by Martin Stegu
Paperback (Published)
(December 2012)
ISBN: 9783832531539
6.65 x 9.49 inches
Price: $63.00
On back order
Over the last few decades, onomastics has widened its research focus from a largely theoretical and often historical approach to a more synchronic and `applied’ orientation. This re-orientation has also brought about a growing interest in name types, such as brand, product, and company names, which play an important role in business and the economy. Not only in the special sections on conferences of the International Council of Onomastic Sciences (ICOS), but also elsewhere a certain tradition has been established organising independent symposia devoted to names in business and the economy. In October 2005 the workshop “Wirtschaft, Kommunikation und Sprache” (“Economy, Communication, and Language”) took place during the Austrian Linguistics Conference in Graz. The series of symposia “Names in the Economy” started officially in Antwerp in 2006. The second symposium was organised in Vienna in 2007, a third symposium was held in Amsterdam in June 2009 and a fourth in June 2012, in Turku/Finland.The present volume contains most of the papers given at the international symposium on Names in the Economy, held at the Wirtschaftsuniversitat Wien from 15 to 16 June 2007. Most of these correspond to presentations given there, but some develop ideas that emerged during discussions at the conference. It was the editors’ conscious decision not to follow the general tendency to use English as the sole academic language but rather to publish in a variety of different languages. The contributors to this volume come from different academic and non-academic backgrounds and are at different stages of their careers.The book is divided into four sections: after various general studies (1) come contributions on the genesis and structure of brand names (2) and on diachronic aspects of brand names (3). The volume concludes with a number of case studies (4).
- Edited by Holger Wochele
- Edited by Julia Kuhn
- Edited by Martin Stegu
Similar Books
European Review of Service Economics and Management
De nouveaux horizons pour l’innovation dans les services ? IA, inclusion et responsabilité
Volume 21
Friedlicher Handel oder umkämpfte Geschäfte?
Handel und Handelsrecht in der Vormoderne zwischen Krieg und Frieden
Global Gulf
Geo-Economic, Geo-Political, and Geo-Technological Transformation in Saudi Arabia, the United Arab Emirates, and Qatar
Invisible Labour in Antiquity
Visualizing Obscure Work in the Ancient Mediterannean and West Asia
Volume 1
Socio-économie du travail
La dégradation du travail au XXIe siècle ? Lectures contemporaines de Harry Braverman
Volume 17
Socio-économie du travail
Le sens du travail, concept scientifique ou instrument du capitalisme ? Volume 1
Volume 18
Obsidian and the Sea
Evidence, Concepts and Social Implications of its Maritime Transportation
Volume 22
Socio-économie du travail
Le sens du travail, concept scientifique ou instrument du capitalisme ? Volume 2
Volume 19
Décarboner sans détruire les profits
Comment les entreprises peuvent allier performance économique et impact climatique
Volume 3
Der politische Streik im deutschen Arbeitskampfrecht
Dogmatische Entwicklungslinien von 1869 bis in die 1980er Jahre
Volume 393
Der Sales-Leadership-Code
Wie du mit Klarheit und Haltung leichter verkaufst und wirksamer führst - Eine Business-Story
Die 10 Regeln der hocheffektiven Preisgestaltung
Wie Sie Ihr Preismanagement umgestalten und Ihre Gewinne steigern
Die Konjunkturkomponente des Grundgesetzes
Die konjunkturbedingte Kreditaufnahme im System der Kreditermächtigungen, europarechtlichen und gesamtwirtschaftlichen Verpflichtungen der Finanzverfassung
Die Masterclass für den Geist
Erfolgreiche Selbstführung mit dem Besten aus westlicher und östlicher Philosophie
Financial Wellbeing
Wie Sie mit finanzieller Bildung für Ihre Beschäftigten den Unternehmenserfolg steigern