Wegbereiter der Globalisierung

Multinationale Unternehmen der westeuropäischen Chemieindustrie in der Zeit nach dem Boom (1960er–2000er Jahre)

By (author) Christian Marx

Book cover: Wegbereiter der Globalisierung

Extent: 912 pages

Publisher: Vandenhoeck & Ruprecht

Subjects: Business & Economics, Twentieth- & Twenty-First- Century History

Language: German

Hardback (Published)

(May 2023)

ISBN: 9783525371046

6.3 x 9.25 inches

Price: $175.00

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Historische Perspektiven auf die jüngste Globalisierung

Die Studie handelt von der Multinationalisierung europaischer Unternehmen im letzten Drittel des 20. Jahrhunderts. Am Beispiel von vier grossen Chemiekonzernen (Bayer, Hoechst, Rhone-Poulenc, Akzo) fragt sie in europaisch vergleichender Perspektive nach der Bedeutung von multinationalen Unternehmen fur die jungsten Globalisierungsprozesse und die zunehmende Interdependenz in der Weltwirtschaft. Sie zeigt sie auf, dass sich die unternehmensstrategischen Leitlinien wie auch die politischen und okonomischen Ordnungsstrukturen ab den 1970er Jahren grundlegend veranderten, und reflektiert die Herausforderungen dieses Strukturwandels.

  • By (author) Christian Marx

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