Le Musee transitoire

Sur 10 Corso Como

by Emanuele Coccia and Donatien Grau

Book cover: Le Musee transitoire

Extent: 104 pages

Publisher: Klincksieck

Subjects: Philosophy

Language: French

Paperback (Published)

(April 2018)

ISBN: 9782252041178

Price: $22.00

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Cet essai prend pour fondement le premier concept store du monde cree en 1990 a Milan. Il entend renouveler la reflexion sur le commerce, la mode, le musee, et le rapport de notre civilisation au temps.

Cet ouvrage constitue la premiere etude philosophique d’une boutique qui defie le terme meme de boutique ; elle a suscite la creation d’une appellation nouvelle, qui, depuis, s’est demultipliee et repandue a travers le monde : concept store. Ce lieu porte le nom de l’adresse ou il a ete fonde a Milan, en 1990 : 10 Corso Como. Reunissant galerie d’art, librairie, restaurant, hotel, espace de vente de vetements et d’objets, il est devenu une veritable institution, et a ouvert de nouveaux sites a Pekin, Shanghai, Seoul et bientot New York. Manifestant la vision de sa fondatrice, Carla Sozzani, figure centrale de la mode, 10 Corso Como invite a repenser les categories que nous considerions les plus figees – le temps, le gout, la contemplation -, et a entrer dans une existence merveilleusement instable, ou nous sommes rendus sensibles a toutes les choses qui existent avec nous ; un musee a ciel ouvert.

Avant-propos - En actionChapitre premier - Commerce absoluChapitre II - L'eternel et l'impermanentChapitre III - Confins de la modePostface - Au calme

  • By (author) Emanuele Coccia
  • By (author) Donatien Grau

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