Informal Modes of Governance in Customer Producer Relations

The Electronic Industry in the Greater Pearl River Delta (China)

By (author) Susanne Meyer

Book cover: Informal Modes of Governance in Customer Producer Relations

Paperback (Published)

(March 2011)

ISBN: 9783515098496

6.69 x 9.49 inches

Price: $74.00

In stock

The Greater Pearl River Delta (China) is one of the world’s mega-city regions. Its electronics industry is an important driver for economic growth and prosperity in China with firms that are highly flexible and quickly adapting to changing markets. The objective of this volume is to understand how informal modes of governance in customer and producer relations contribute to a flexible production network. It investigates whether informal interactions make up for constantly changing formal regulations in China or smooth business operations as an innovative mean to manage a firm’s network. The findings show that firms in the Greater Pearl River Delta organise their network by using a combination of formal and informal means in recruiting, contracting and enforcing processes. This research contributes to a better understanding of the complex business model in China and its implications for organisational novelty as such.

Susanne Meyer arbeitet seit 2010 am Zentrum fur Wirtschafts- und Innovationsforschung bei der Joanneum Research Forschungsgesellschaft mbH in Wien (Osterreich). Ihr Schwerpunkt liegt auf Forschungsarbeiten zur wissensbasierten Regionalentwicklung, grenzuberschreitender Unternehmensorganisation und empirischer Wissenschafts-, Technologie- und Innovationsforschung. Von 2006-2009 war sie als wissenschaftliche Mitarbeiterin und Dozentin am Institut fur Wirtschafts- und Kulturgeographie der Leibniz Universitat Hannover (Deutschland) beschaftigt. Dort promovierte sie im Bereich Wirtschaftsgeographie uber Unternehmensnetzwerke in China und Hongkong.

  • By (author) Susanne Meyer