Emotion and Persuasion in Classical Antiquity

edited by Ed Sanders and Matthew Johncock

Book cover: Emotion and Persuasion in Classical Antiquity

Extent: 321 pages

Publisher: Franz Steiner Verlag

Subjects: Classical Studies

Language: English

Paperback (Published)

(May 2016)

ISBN: 9783515113618

6.65 x 9.45 inches

Price: $86.00

Out of stock

Appeal to emotion is a key technique of persuasion, ranked by Aristotle alongside logical reasoning and arguments from character. Although ancient philosophical discussions of it have been much researched, exploration of its practical use has focused largely on explicit appeals to a handful of emotions (anger, hatred, envy, pity) in 5th-4th century BCE Athenian courtroom oratory. This volume expands horizons: from an opening section focusing on so-far underexplored emotions and sub-genres of oratory in Classical Athens, its scope moves outwards generically, geographically, and chronologically through the “Greek East” to Rome. Key thematic links are: the role of emotion in the formation of community identity; persuasive strategies in situations of unequal power; and linguistic formulae and genre-specific emotional persuasion. Other recurring themes include performance (rather than arousal) of emotions, the choice between emotional and rational argumentation, the emotions of gods, and a concern with a secondary “audience”: the reader.

  • Edited by Matthew Johncock
  • Edited by Ed Sanders