Museum und Tourismus

Ein Handbuch zur Nutzung touristischer Potenziale

Contributions by Alfred Atteneder Contributions by Christiane Steinlechner-Marschner Contributions by Erika Schuster Contributions by Carola Marie Schmidt Contributions by Elisabeth Schiller Contributions by Doris Rom Contributions by Walter Putschögl Contributions by Doris Prenn Contributions by Veronika Plöckinger-Walenta Contributions by Arthur Ottowitz Contributions by Carmen Löw Contributions by Karina Lochner Contributions by Christina Leitner Contributions by Reinhold Kräter Contributions by Christiane Knoll Contributions by Gernot Hertl Contributions by Annika Hampel Contributions by Gottfried Fragner Contributions by Dagmar Fetz-Lugmayr Contributions by Roman Sandgruber Contributions by Eva B. Ottillinger Edited by Herta Neiß Edited by Klaus Landa Contributions by

Book cover: Museum und Tourismus

Extent: 285 pages

Publisher: Böhlau Verlag Wien

Subjects: Book History, Conservation, & Museum Studies, German Studies, Twentieth- & Twenty-First- Century History

Language: German

Paperback (Published)

(March 2017)

ISBN: 9783205204893

6.69 x 9.45 inches

Price: $69.00

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Museen sind Orte des Staunens und des Lernens, des Erlebens und der Unterhaltung und als solche auch ein zentraler Baustein in einem umfassenden und qualitativ hochstehenden touristischen Angebot einer Region. Doch nur wenige Museen lassen in ihre Arbeit konsequent (kultur-) touristische Strategien einfliessen. Welche Moglichkeiten sich in der Zusammenarbeit zwischen Museumfachleuten und Touristikern anbieten, um attraktive kulturtouristische Angebote zu schaffen, zeigt das Handbuch auf. Es umfasst dabei Fachbeitrage aus dem Bereich Marketing, PR und Besucherforschung genauso wie aus dem Museumswesen. Best-practice-Beispiele aus der osterreichischen Museumslandschaft veranschaulichen den Weg der praktischen Umsetzung einer gelungenen Kooperation zwischen touristischen und musealen Einrichtungen.

Museen sind Orte des Staunens und des Lernens, des Erlebens und der Unterhaltung und als solche auch ein zentraler Baustein in einem umfassenden und qualitativ hochstehenden touristischen Angebot einer Region. Doch nur wenige Museen lassen in ihre Arbeit konsequent (kultur-) touristische Strategien einfliessen. Welche Moglichkeiten sich in der Zusammenarbeit zwischen Museumfachleuten und Touristikern anbieten, um attraktive kulturtouristische Angebote zu schaffen, zeigt das Handbuch auf. Es umfasst dabei Fachbeitrage aus dem Bereich Marketing, PR und Besucherforschung genauso wie aus dem Museumswesen. Best-practice-Beispiele aus der osterreichischen Museumslandschaft veranschaulichen den Weg der praktischen Umsetzung einer gelungenen Kooperation zwischen touristischen und musealen Einrichtungen.

  • Contributions by Alfred Atteneder
  • Contributions by Christiane Steinlechner-Marschner
  • Contributions by Erika Schuster
  • Contributions by Carola Marie Schmidt
  • Contributions by Elisabeth Schiller
  • Contributions by Doris Rom
  • Contributions by Walter Putschögl
  • Contributions by Doris Prenn
  • Contributions by Veronika Plöckinger-Walenta
  • Contributions by Arthur Ottowitz
  • Contributions by Carmen Löw
  • Contributions by Karina Lochner
  • Contributions by Christina Leitner
  • Contributions by Reinhold Kräter
  • Contributions by Christiane Knoll
  • Contributions by Gernot Hertl
  • Contributions by Annika Hampel
  • Contributions by Gottfried Fragner
  • Contributions by Dagmar Fetz-Lugmayr
  • Contributions by Roman Sandgruber
  • Contributions by Eva B. Ottillinger
  • Edited by Herta Neiß
  • Edited by Klaus Landa
  • Contributions by

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