ADVERTISING ARCHITECTURE

Kommunikation, Imagebildung und Corporate Identity durch Unternehmensarchitektur (1950-2000)

by Hauke Horn

Book cover: ADVERTISING ARCHITECTURE

Extent: 272 pages

Publisher: Dietrich Reimer Verlag

Subjects: Architecture

Language: German

Hardback (Published)

(December 2022)

ISBN: 9783786128816

8.03 x 10.47 inches

Price: $80.00

In stock

Add to cart

English summary: Whether imposing skyscrapers, innovative materials and constructions, emblematic forms or ecological high-tech buildings – large private companies played a major role in shaping the architectural history of the 20th century. In “ADVERTISING ARCHITECTURE” Hauke Horn examines how well-known companies strategically used their headquarters as visual media to promote their products, influence their public image and construct a corporate identity. German description: Ob imposante Hochhauser, innovative Materialien und Konstruktionen, zeichenhafte Formen oder okologische Hightech-Bauten – private Groaunternehmen haben die Architekturgeschichte des 20. Jahrhunderts wesentlich mitgepragt. In “ADVERTISING ARCHITECTURE” untersucht Hauke Horn, wie Konzerne und Groabanken ihre Hauptquartiere strategisch als visuelle Medien nutzten, um ihre Produkte zu bewerben, ihr offentliches Image zu beeinflussen und eine Corporate Identity zu konstruieren. Abseits einer auf die Handschrift beruhmter Architekten fokussierenden Stilgeschichte zeigt sich der groae Anteil, den Firmen als Auftraggeberinnen am Erscheinungsbild von Gebauden haben konnen. Daruber hinaus prasentiert das Buch einen neuen Ansatz der Architekturikonologie: Architektur wird als visuelles Kommunikationsmedium betrachtet, das stets Botschaften aussendet.

  • By (author) Hauke Horn

Similar Books

Book cover: A Noble Nomad? A Noble Nomad?

The Residential System of Charles of Croy (1560-1612)

Volume 15

By (author) Sanne Maekelberg

Book cover: Behind the Scenes of Medieval Roofs Behind the Scenes of Medieval Roofs

An Overview of the Roofing Systems of Italian Churches

Volume 90

Edited by Angelo Passuello Edited by Michalis Olympios

Book cover: Circulation, Use, Impact Circulation, Use, Impact

The Consumption of Architectural Books in the Early Modern Eastern Adriatic

Volume 1

by Cristiano Guarneri

Book cover: Cultures of Making Cultures of Making

Crafts, Scarcity, and the Environment in the Arab Region

By (author) Wesam Al Asali

Book cover: Habitat by Design Habitat by Design

Birds, People, and Place

Edited by Vicky Richardson Contributions by Farrokh Derakhshani Contributions by Azza Aboualam Contributions by Farah…

Book cover: Late Antique villae in the Balkans (3rd–7th c. AD): Current Research Questions and Perspectives Late Antique villae in the Balkans (3rd–7th c. AD): Current Research Questions and Perspectives

HAEMUS Companion to the Late Antique Balkans 1

Volume 4

Edited by Orsolya Heinrich-Tamáska

Book cover: Manual for Designing Urban Imaginaries Colombia Manual for Designing Urban Imaginaries Colombia

Edited by Hubert Klumpner Edited by Diego Ceresuela-Wiesmann Edited by Klearjos Eduardo Papanicolaou Designed by…

Book cover: Paths to the Past Paths to the Past

On the Conception of Medieval Architecture and Other Essays

Volume 13

by Wolfgang Schenkluhn

Book cover: Spaces of Sociability Spaces of Sociability

The Ismaili Center Houston

Edited by Mohsen Mostafavi By (author) Mohsen Mostafavi Contributions by Prince Amyn Aga Khan Contributions…

Book cover: The Gothic Cathedral in Cracow and the European Architecture Around the Year 1300 The Gothic Cathedral in Cracow and the European Architecture Around the Year 1300

Volume 15

by Jakub Adamski and Piotr Pajor

Book cover: The Loggia in Italian Communes The Loggia in Italian Communes

Architecture and Visual Regimes in Late Medieval Republics

Volume 16

By (author) Kim Sexton

Book cover: Visual Memory and Oblivion Visual Memory and Oblivion

Monuments and Conflicts in Urban Spaces in Central and Eastern Europe from the Nineteenth Century to the Present Day

Contributions by Barbara Kristina Murovec Contributions by Dirk Suckow Contributions by Daria Brasca Contributions by…

Book cover: Weaving Memories in Medieval Cathedrals Weaving Memories in Medieval Cathedrals

Artistic Narratives in Global History

Edited by Gerardo Boto Varela Edited by Marta Serrano Coll

Book cover: Building and Conflict in Southern Europe (1000–1300) Building and Conflict in Southern Europe (1000–1300)

Edited by Sandro Carocci Edited by Federico Del Tredici

Book cover: Butabu Remix (English-language) Butabu Remix (English-language)

By (author) James Morris Edited by Lesley Lokko Contributions by David Adjaye Contributions by Francis…

Book cover: Die Entwicklung erdbebensicherer Bautechniken in der Frühen und Mittleren Eisenzeit in Ostanatolien Die Entwicklung erdbebensicherer Bautechniken in der Frühen und Mittleren Eisenzeit in Ostanatolien

Volume 11

By (author) Hardy Maaß

Book cover: La chiesa di San Francesco grande e l’ospedale antico di Padova La chiesa di San Francesco grande e l’ospedale antico di Padova

Archeologia Storia Arte Architettura e Restauri

Volume 8

By (author) Girolamo Zampieri

Book cover: Vatikanische Museen. Museo Gregoriano Profano ex Lateranense Vatikanische Museen. Museo Gregoriano Profano ex Lateranense

Architekturglieder

Edited by Henner von Hesberg Edited by Johannes Lipps

Book cover: Architecture Is Construction Architecture Is Construction

Global Award for Sustainable Architecture

By (author) Marie-Hélène Contal By (author) Jana Revedin By (author) Marta Maccaglia

Book cover: Beyond Ruins Beyond Ruins

Reimagining Modernism

Edited by Raafat Majzoub Edited by Nicolas Fayad

Book cover: Bridges in the Ancient Mediterranean Bridges in the Ancient Mediterranean

Volume 26

Volume editor Anna Klara Falke Volume editor Florian Neitmann Volume editor Aleksandar Simić

Book cover: Building Craft Traditions in Tibetan and Himalayan Architecture Building Craft Traditions in Tibetan and Himalayan Architecture

Volume 33

edited by Calum Blaikie and Hubert Feiglstorfer

Book cover: Building the Presence of the Prince Building the Presence of the Prince

The Institutions Responsible for the Construction and Management of the Buildings of European Courts (14th-17th centuries)

Volume 14

Edited by Jose Eloy Hortal Munoz Edited by Merlijn Hurx

Book cover: Ceramics in Plain Sight: The Bacini of the Churches of Crete. “Reflections” of the Late Medieval and the Early Modern Material Culture of the Island Ceramics in Plain Sight: The Bacini of the Churches of Crete. “Reflections” of the Late Medieval and the Early Modern Material Culture of the Island

Volume II: The Regional Unit of Lasithi

Volume 13

by Anastasia G. Yangaki

Book cover: City in the Cloud – Data on the Ground City in the Cloud – Data on the Ground

The Architecture of Data (English-language)

Edited by Damjan Kokalevski Edited by Andres Lepik Edited by Cara Hähl-Pfeifer Contributions by James…

Book cover: Colour Schemes in Roman Architecture Colour Schemes in Roman Architecture

Aesthetics, Semantics, and Regional Appropriation

Edited by Johannes Lipps Edited by Matthias Grawehr

Book cover: Gardens in Revolution Gardens in Revolution

Landscapes and Political Culture in France, 1760-1792

Volume 2

By (author) Gabriel F. Wick

Book cover: Interpreting Architecture Interpreting Architecture

Selected Writings on Architectural History

Volume 10

By (author) Lex Bosman

Book cover: Learning Ecologies in Architecture (English-language) Learning Ecologies in Architecture (English-language)

Edited by Deen Sharp By (author) Jonathan Kplorla Agbeh By (author) Christian Paul “Zigato” Agboada…

Book cover: Method, Meaning, Mystery Method, Meaning, Mystery

Volume 1

by Timothy Verdon

Book cover: Mone Varlaám Meteoron Mone Varlaám Meteoron

Symvole ste monasteriake architektonike

By (author) Iōánnēs E. Vlachostérgios

Book cover: Optimism and Architecture Optimism and Architecture

Aga Khan Award for Architecture 2025

Edited by Lesley Lokko Foreword by Farrokh Derakhshani Edited by Cristina Steingräber By (author) Azra…

Book cover: PATAN PATAN

Conservation at a World Heritage Site in Nepal

Contributions by Swosti Kayastha Contributions by Niels Gutschow Contributions by Bruno Maldoner Contributions by Raju…

Book cover: Protestant Church Architecture of the 16th-18th Centuries in Europe Protestant Church Architecture of the 16th-18th Centuries in Europe

edited by Jan Harasimowicz

Book cover: Saint-Pierre d’Orbais Saint-Pierre d’Orbais

Social Space and Gothic Architecture at a Benedictine Monastery

Volume 9

By (author) Kyle Killian

Book cover: Saudi Modern Saudi Modern

Jeddah in Transition 1938–1964

By (photographer) Laurian Ghinițoiu Edited by Abdulrahman Gazzaz Edited by Turki Gazzaz By (author) Asaad…

Book cover: Stone Building as Material and Metaphor in Southern Europe (1050-1300) Stone Building as Material and Metaphor in Southern Europe (1050-1300)

Volume 28

edited by Therese Martin

Book cover: The Athena Pronaia Tholos of Theodorus Phoceaus at Delphi The Athena Pronaia Tholos of Theodorus Phoceaus at Delphi

A Redesigning Theory

Volume 266

by Attilio Pizzigoni

Book cover: The Molyvoti, Thrace, Archaeological Project 1 The Molyvoti, Thrace, Archaeological Project 1

Landscape, Architecture, and Material Culture

Volume 54

Edited by Nathan T. Arrington Edited by Domna Terzopoulou Edited by Marina Tasaklaki Edited by…

Book cover: The Royal Albert Hall The Royal Albert Hall

Building the Arts and Sciences

Volume 12

By (author) Simona Valeriani

Book cover: Touring Belgium Touring Belgium

A Nation's Patrimony in Print (1830-1920)

Volume 11

Edited by Maarten Delbeke Edited by Maarten Liefooghe

Book cover: Tributes to T.A. Heslop Tributes to T.A. Heslop

From Miniature to Monumental: Studies in Medieval Art and Architecture

Volume 14

Edited by Lloyd De Beer Edited by Helen Lunnon Edited by Zachary Stewart