Grundzuge des Marketing

2. uberarbeitete Auflage

by Jorn Redler

Image coming soon

Extent: 276 pages

Publisher: Berliner Wissenschafts-Verlag

Subjects: Business & Economics, Social Sciences , Technical Sciences: Computer Science, Engineering, IT, & Math

Series: Schriftenreihe Management Basics - BWL fur Studium und Karriere

Language: German

Paperback (No longer our product)

(October 2019)

ISBN: 9783830539766

5.98 x 8.98 inches

Price: $38.00

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Das Lehrbuch “Grundzuge des Marketing” fuhrt in die wichtigsten Begriffe, Themen und Theorien des Fachs Marketing ein. Als schneller Zugang zur Marketing-Welt beschrankt sich der Band auf das Wesentliche fur Studierende im Bachelorstudium sowie Praktiker in der Weiterbildung. Klar strukturiert, fundiert und konsequent auf Kernaspekte reduziert, greift das Buch die Inhalte auf, die im Rahmen eines wirtschaftswissenschaftlichen Erst- oder Weiterbildungsstudiums erforderlich sind. Es eignet sich daher hervorragend fur eine Vor- und Nachbereitung der gangigen Marketing-Einfuhrungsveranstaltungen. Zahlreiche Ubersichten und Beispiele, Leseverweise sowie ein gesonderter Bereich mit Lerntipps und Ubungsfragen unterstutzen den Lernerfolg. Die zweite, aktualisierte Auflage wurde um eigene Abschnitte zur Markenfuhrung und zum Vertrieb erganzt und im Bereich der Ubungs- und Wiederholungsfragen deutlich erweitert.

  • By (author) Jorn Redler

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