Digital Excellence in KMU

11 Pilotprojekte und Best Practices zur Digitalisierung

edited by Matthias Hartmann

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Extent: 251 pages

Publisher: Berliner Wissenschafts-Verlag

Subjects: Business & Economics, Social Sciences , Technical Sciences: Computer Science, Engineering, IT, & Math

Language: German

Paperback (No longer our product)

(October 2020)

ISBN: 9783830550549

6.65 x 9.49 inches

Price: $65.00

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Die digitale Transformation bei Kleinen und Mittleren Unternehmen (KMU) lauft unter anderen Rahmenbedingungen ab als bei grossen Unternehmen. Dies ist Forschungsgegenstand des Anwendungszentrum “Digital Value” an der HTW Berlin, gefordert durch den Europaischen Fonds fur regionale Entwicklung (EFRE). In 11 Fallbeispielen hat das Forschungsteam die Geschaftsmodelle ausgewahlter Berliner KMU dokumentiert, den digitalen Reifegrad bestimmt und die digitale Agenda erarbeitet. Anschliessend wurde das am hochsten priorisierte digitale Thema in Pilotprojekten umgesetzt, z. B. Automatisierung, eLogistik der letzten Meile, ERP- und DMS-Systeme, Social Media, IT-Outsourcing, Technologiebewertung u. a. m.Der vierte Band des Forschungsprojekts schildert die dabei gemachten Erfahrungen im Kontext theoretischer Konzepte. Jedes der 11 unterschiedlichen Themen bietet mithin einen Einblick in einen Bereich der Digitalisierung. Gleichzeitig spiegeln die Erfahrungsberichte aus den Unternehmen die Moglichkeiten und Grenzen der Implementierung digitaler Technologien wider.

  • Edited by Matthias Hartmann

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