Behavioral Pricing bei Schadenversicherungen

Experimentelle Studien zu ausgewahlten Fragestellungen der Preisgestaltung

by Timo Zagel

Book cover: Behavioral Pricing bei Schadenversicherungen

Extent: 338 pages

Publisher: Logos Verlag Berlin

Subjects: Business & Economics, Psychology, Psychoanalysis, & Psychotherapy

Language: German

Paperback (Published)

(January 2016)

ISBN: 9783832540562

5.71 x 8.27 inches

Price: $46.00

Out of stock

Add to cart -
back order

Synopsis
Contributing Authors

Fur Versicherungen sind das Management und die Preisgestaltung von Pramien und Pramienanderungen von zentraler Bedeutung fur den Unternehmenserfolg. Gleichwohl wird sowohl in der Versicherungspraxis als auch in der wissenschaftlichen Literatur ein wesentlicher Aspekt einer erfolgreichen Preispolitik — die Konsumentenperspektive — bisher nur unzureichend betrachtet. Die vorliegende Arbeit setzt an dieser Forschungslucke an und betrachtet insbesondere die Preisgestaltung von Schadenversicherungen — sowohl theoretisch als auch experimentell — auf Grundlage zentraler Konzepte der verhaltenswissenschaftlichen Preisforschung (Behavioral Pricing). Im Fokus steht dabei die ubergeordnete Fragestellung, wie die unterschiedliche Darstellung von okonomisch identischen Preisen die Preiswahrnehmung und das Konsumentenverhalten beeinflussen kann. Dafur wurden in dieser Arbeit verschiedene Erkenntnisse der Behavioral Pricing-Forschung aufgenommen und weiterentwickelt.

By (author) Timo Zagel

Similar Books

Attics and Basements

The Evocative, Expressive and Embracing Functions of Homes and Other Human Dwellings

Edited by Salman Akhtar Edited by M. Nasir Ilahi Edited by Rajiv Gulati

Bias and the Middle Way

How to stop Absolutizing our Conditioned Assumptions

By (author) Robert M. Ellis

Body as Shadow

Jung’s Method of Embodied Healing

By (author) Erica Lorentz

Can We Play Now?

The Meaning of Play Throughout Lifetime Development

By (author) Nadja Julia Rolli

Cosmic Holidays

Is Space Tourism Exorbitant?

By (author) Jacques Arnould

Culinary Psychology

Food Choices and the Mind–Body Connection

By (author) Stelios Kiosses By (author) Beth Frates By (author) Neil Rippington

Echoes of Childhood

The Foundational Role of Child Analysis in Adult Analytic Work

Edited by Caroline M. Sehon

Eyes, Mind and Vision

Visual Realities and Metaphors in Psychoanalysis

Edited by Salman Akhtar Edited by Nina Savelle-Rocklin

Identity, Conflict, Interaction

Edited by Anna Bączkowska Edited by Katarzyna Kukowicz-Żarska Edited by Agnieszka Rumianowska Edited by Agnieszka…

Invisible Labour in Antiquity

Visualizing Obscure Work in the Ancient Mediterannean and West Asia

Volume 1

edited by Nathanael Andrade and Rubina Raja

Joint Construction of Narratives in the Psychoanalytic Setting

The Role of Shifting Perspective

By (author) Eszter Berán By (author) Zsolt Unoka

Language and Identity in the University

Exploring Marginality and Liminality in Higher Education

Edited by Yolanda Cerda Edited by Jules Winchester

On Resisting Women

By (author) Michaela Chamberlain

Places of Safety

How Attachment Shapes Our Parenting

By (author) Alix Hearn

The New Other

Alien Intelligence and the Innovation Drive

By (author) Amy Levy

Will the Future Like You?

Reflections on the Age of Hyper-reinvention

By (author) Patricia Martin

Die Konjunkturkomponente des Grundgesetzes

Die konjunkturbedingte Kreditaufnahme im System der Kreditermächtigungen, europarechtlichen und gesamtwirtschaftlichen Verpflichtungen der Finanzverfassung

By (author) Manuel Ackermann

Einheitliches Unternehmerrecht

By (author) Carmen Freyler

Kollektivismus und Individualismus im Aktienrecht

Zum Einfluss aktienrechtlicher Paradigmen auf die Rechtsentwicklung in Deutschland und den USA

By (author) Alexander Sajnovits

A Guilty Victim

Recovering Creativity after Trauma and Abuse

By (author) Toby Ingham

A Psychoanalytic Childhood

A Memoir of Growing up in Mid-Twentieth-Century New York

By (author) Caroline Zilboorg

Alienation, Conscious and Unconscious

Reflections on Psychoanalysis and Sociopolitical Issues

By (author) R. D. Hinshelwood By (author) Giuseppe Caruso

An Introduction to Fairbairn’s Psychology of Dynamic Structure

The Analysis of Cultural Objects

By (author) Graham S. Clarke

Arminda Aberastury’s Theory and Technique of Child Analysis

Edited by Jill Savege Scharff Edited by Lea Sofer de Setton

Beyond the Dynamic Unconscious

By (author) Franco De Masi

Bion’s Vertices

On Truth and Lies

Edited by Tomasz Fortuna

Bringing Your Heart to Work

A Seven-Step Journey to Mental Health and Wellbeing

By (author) Hazel Hyslop

Contemporary Psychoanalytic Practice

By (author) André Green Translated by Agnès Jacob Edited by Litza Guttieres-Green

Disaster Resilience and Normalization

Facing Facts

By (author) Naomi Zack

Eating Disorders in Public Discourse

Exploring Media Representations and Lived Experiences

Edited by Laura A. Cariola

Enforcing Private Regulation in the Platform Economy

Volume 542

edited by Federica Casarosa and Mateusz Grochowski

Feeling Outwards

Transparent Self-Knowledge Extended

By (author) Lena Lucaj

Freud in Istanbul

Turkish Contributions to Psychotherapy and Psychoanalysis

Edited by Salman Akhtar

Getting Lost

Reflections on Psychopolitical Isolation and Withdrawal

By (author) Matthew H. Bowker By (author) Amy Buzby

Human Resource Development Competencies for HR Business Partners

by Elmar Stein

Identity and the Foundational Myth

Psychoanalytic Insights into Gender Distress

By (author) Marcus Evans

In Session, on the Thread of Affect and Emotion

Contemporary Approaches

Edited by Béatrice Ithier

Industriestadte

Historische Herausforderungen und aktuelle stadtpolitische Strategien. Tagungsband der 62. Jahrestagung des Sudwestdeutschen Arbeitskreises fur Stadtgeschichtsforschung

Volume 50

edited by Gabriele B. Clemens, Katharina Thielen and Clemens Zimmermann