analogous and digital
By (author) Otl Aicher
Paperback (Published)
(March 2015)
ISBN: 9783433031193
5.51 x 8.5 inches
Price: $38.00
On back order
Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule für Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times.
“An integral component of Aicher’s work is that it is anchored in a “philosophy of making” inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher’s complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available with this new edition of the classic work.
If Aicher prefers the analogous and concrete to the digital and abstract he does it with a philosophical intention. He relativizes the role of pure reason. He criticizes the rationality of Modernism as a result of the dominance of purely abstract thinking. Anyone who prefers the abstract to the concrete does not only misunderstand the mutual dependence of concept and view. In Aicher’s judgement he is also creating a false hierarchy, a rank order that is culturally fatal. Things that are digital and abstract are not greater, higher and more important than things that are analogous and concrete.”
Wilhelm Vossenkuhl
preface by sir norman foster
introduction
grasping with the hand and mind
extensions of the ego
the eye; visual thinking
analogous and digital
universals and capitals
buridan and peirce
reading scores
honourable burial for descartes
design and philosophy
architecture and epistemology
use as philosophy
planning and control
development; a concept
an apple
something quite ordinary
cultures of thinking
afterword
sources
Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule für Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design, e.g. Lufthansa, and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times.
Prof. Dr. em. Wilhelm Vossenkuhl is a professor of Philosophy at Ludwig Maximilian University Munich.
- By (author) Otl Aicher
Similar Books
A Collaborative Tapestry in Honour of Shirley Ann Brown / Une fresque brodée en l’honneur de Shirley Ann Brown
The Bayeux Tapestry Seen by her Colleagues and Friends / La Tapisserie de Bayeux vue par ses collègues et amis
Balthasar Caymox of Nuremberg
Early Modern German Print Publishers: Popular Prints of the Seventeenth Century
ENTANGLED AFRICA
Intra-African Relations Between Rain Forest and Mediterranean from Around 4,000 BCE to 1,500 CE
Gold, Silver and Glass: Power Networks, Cultural Identities, Technology Transfers and Agency across the Old World (7th Century BC – 1st Century AD)
Proceedings of a Conference Held at the British Museum, 16–18 June 2023
Legal Visuality
Exegesis, Ambiguity, and Dissimulation of the Donation of Constantine in the Early Modern Period
Listening to the Swan Song
More-than-Human Beings and Sounds in Literature and Culture Through the Ages
Monastic Manuscripts from the Eastern Mediterranean (Sinai, Jerusalem, Antioch)
Production, Use, and Contexts
Naples as Laboratory / Laboratorium Neapel
Style Options, Artistic Rivalry and Self Fashioning in Neapolitan Baroque Painting / Plurale Stilbildung, Kunstlerkonkurrenz und Self Fashioning in der neapolitanischen Barockmalerei
Nurturing the Elite
Representations of Drinking, Eating, and Religious Vessels in Palmyrene Funerary Iconography
Volume 13
Portraying the Individual in the Roman East
Local–Imperial Entanglements in Sculpture, Mosaics, and Paintings (First–Fourth Centuries AD)
Volume 18
Technical Studies of Asian Art
Proceedings of the Seventh Forbes Symposium at the Freer Gallery of Art
