Ökologische Wettbewerbsausrichtung in der Automobilindustrie.

Vergleich zweier empirischer Untersuchungen.

By (author) Ralf Jürgen Ostendorf

Book cover: Ökologische Wettbewerbsausrichtung in der Automobilindustrie.

Extent: 242 pages

Publisher: Duncker & Humblot

Subjects: Technical Sciences: Computer Science, Engineering, IT, & Math

Series: Angewandte Betriebswirtschaftslehre

Series volume number: 4

Language: German

Paperback (Published)

(September 2003)

ISBN: 9783896732040

5.83 x 8.27 inches

Price: $101.00

Out of stock

Im Rahmen der Dissertation des Autors erfolgte 1997 eine empirische Untersuchung der okologischen Ausrichtung in der Automobilindustrie, um die Wettbewerbsstrategie der Dynamischen Okologiefuhrerschaft empirisch zu fundieren. Ziel dieser Arbeit ist es deshalb, die ursprunglichen Ergebnisse auf der Basis einer zweiten Erhebung in der Automobilindustrie zu uberprufen. Einen Schwerpunkt bilden branchenubergreifend gultige Themen wie die wettbewerbsstrategische Ausrichtung und die Bedeutung strategischer Erfolgsfaktoren. Ebenfalls einen breiten Raum nimmt die Analyse der strategischen als auch der operativen okologischen Ausrichtung ein. Im automobilspezifischen Teil werden besonders die Forschungsergebnisse und das -verhalten, der Umgang mit den gesetzgeberischen Massnahmen sowie die Zukunftserwartungen thematisiert. Auf der Basis einzelner Ergebnisse erfolgt eine zusammenfassende Analyse, bei der als Fazit festzustellen ist, dass eine starke okologische Unternehmensausrichtung eine hohere Kompatibilitat mit dem Erfolg der Unternehmen aufweist als eine schwach ausgepragte.

  • By (author) Ralf Jürgen Ostendorf

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