Partizipative Produktentwicklung in der Modeindustrie

Methoden, Vorgehensmodelle und ihre Anwendung in der Wertschöpfung smarter Outdoorbekleidung

By (author) Laura Tihon

Book cover: Partizipative Produktentwicklung in der Modeindustrie

Extent: 378 pages

Publisher: Franz Steiner Verlag

Subjects: Business & Economics, Technical Sciences: Computer Science, Engineering, IT, & Math

Language: German

Paperback (Published)

(June 2025)

ISBN: 9783515139915

6.69 x 9.45 inches

Price: $72.00

In stock

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Die Modeindustrie steht vor grossen okologischen und sozialen Herausforderungen. Nutzerbeteiligung in der Produktentwicklung kann dabei Nachhaltigkeit und Innovation fordern. Laura Tihon zeigt in dieser Untersuchung am Beispiel smarter Outdoorbekleidung, wie Konsumentinnen und Konsumenten aktiv in die Produktentwicklung eingebunden werden konnen, um Innovation und Nachhaltigkeit zu fordern. So kann Partizipation Unternehmen dabei unterstutzen, erfolgreichere und bedarfsgerechte Produkte zu entwickeln. Mit Methoden der qualitativen Sozialforschung und einer Fallstudie im globalen Agenturgeschaft wird ein praxisorientiertes Vorgehen entwickelt, das die Zusammenarbeit entlang der gesamten Wertschopfungskette optimiert. Besondere Aufmerksamkeit gilt dabei dem Einfluss zentraler Megatrends wie Digitalisierung und Individualisierung auf die Bekleidungsindustrie, gezielt werden partizipative Ansatze wie Zukunftswerkstatten und Prototyping eingesetzt. Das Buch liefert innovative Losungsansatze fur eine zukunftsfahige Bekleidungswirtschaft und zeigt, wie Unternehmen durch nachhaltige und partizipative Strategien Wettbewerbsvorteile erzielen konnen.

  • By (author) Laura Tihon

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