Selling Pianos with Pictures
Commercial Art and Keyboard Instruments from the Eighteenth Century to the 1920s
By (author) M. Saffle
Nineteenth- and early twentieth-century advertisements for pianos, pianists, merchants, music publishers and, above all, for domestic purchases are full of images employed for commercial rather than cultural purposes. This volume examines the commercial characters and significances of how pianos were pictured between the early days of ‘modern’ marketing to today. During the early 1920s, piano sales peaked in the United States; nevertheless, pianos have continued to be sold even as radios, record players, television sets and electric keyboards increasingly replace them as must-have sources of entertainment and improvement. The market for player pianos, although comparatively short-lived, also provided manufacturers and retailers with opportunities to depict pianos and pictures.
Nineteenth- and early twentieth-century advertisements for pianos, pianists, merchants, music publishers and, above all, for domestic purchases are full of images employed for commercial rather than cultural purposes. This volume examines the commercial characters and significances of how pianos were pictured between the early days of ‘modern’ marketing to today. During the early 1920s, piano sales peaked in the United States; nevertheless, pianos have continued to be sold even as radios, record players, television sets and electric keyboards increasingly replace them as must-have sources of entertainment and improvement. The market for player pianos, although comparatively short-lived, also provided manufacturers and retailers with opportunities to depict pianos and pictures.
- By (author) M. Saffle
Other Titles in this Series
Musical Images at the Court of Alfonso I d’Este
Patronage and Self-Representation in Early Sixteenth-Century Ferrara
Volume 8
Similar Books
Between Bones and Beliefs
Human-Bird Relations in Central and Northern Europe in the First Millennium AD
Volume 4
Christina of Sweden in Context
A Celebration of Seventeenth-Century Queenship 400 Years in the Making
Engaged Languages and Literatures / Langues et Littératures engagées
Critical Views / Regards Critiques
European Review of Service Economics and Management
De nouveaux horizons pour l’innovation dans les services ? IA, inclusion et responsabilité
Volume 21
Friedlicher Handel oder umkämpfte Geschäfte?
Handel und Handelsrecht in der Vormoderne zwischen Krieg und Frieden
Global Gulf
Geo-Economic, Geo-Political, and Geo-Technological Transformation in Saudi Arabia, the United Arab Emirates, and Qatar
Invisible Labour in Antiquity
Visualizing Obscure Work in the Ancient Mediterannean and West Asia
Volume 1
John Dunstaple Reading Boethius
John Dunstaple’s Annotations to Boethius’s “De institutione musica” in the Manuscript Oxford, Corpus Christi College Library, MS 118
Music and Colonialism in Fascist Italy
Identity, Propaganda, and Ethnographic Representation
Volume 13
