Neuro Design

Was Design und Marketing von Neurowissenschaft und Psychologie lernen können

By (author) Martin Ludwig Hofmann

Extent: 231 pages

Publisher: Brill | Fink

Subjects: Business & Economics, Psychology, Psychoanalysis, & Psychotherapy

Language: German

Hardback (Published)

(February 2019)

ISBN: 9783770564200

5.28 x 8.43 inches

Price: $34.00

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Synopsis
Contributing Authors

Wie lasst sich mit typographischer Gestaltung die Gehirntatigkeit steuern? Warum kaufen Menschen im Supermarkt plotzlich die doppelte Menge an Dosensuppen? Und was bewirkt der Halo-Effekt beim Branding? Es gibt viel, was Design und Marketing von Neurowissenschaften und Psychologie lernen konnen. Dieses Buch will Designern und Marketingexperten einen Zugang zu diesem wichtigen Bereich ermoglichen. Dazu fuhrt es in die Grundlagen des Neuro-Designs ein und vermittelt konkrete Techniken fur die Berufspraxis.

By (author) Martin Ludwig Hofmann

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