CFROI of Customer Relationship Management.

Empirical Evidence from mySAP CRM Users.

By (author) Martin Selchert

Book cover: CFROI of Customer Relationship Management.

Extent: 215 pages

Publisher: Duncker & Humblot

Subjects: Business & Economics, Technical Sciences: Computer Science, Engineering, IT, & Math

Series: Managementschriften Fachhochschule Ludwigshafen am Rhein - Hochschule fur Wirtschaft

Series volume number: 5

Language: English

Paperback (Published)

(February 2005)

ISBN: 9783896732484

5.91 x 8.27 inches

Price: $63.00

Out of stock

Add to cart -
back order

Synopsis
Contributing Authors

Customer Relationship Management (CRM) promises to create value for a company through a software-supported customer focus of its entire business system. But the urgent question of CRM’s impact on the bottom line is still open. This study, focused on mySAP CRM users in Germany, Austria and Switzerland, produces quantitative evidence of such an impact. It is more than a survey, as cash-flow return on investment (CFROI), the net present value, and the break-even period result from individually crafted, comparable business cases for all participants. These financial decision criteria are founded on a solid and detailed analysis of operational improvements through using CRM. The main results are provided by sector; and many of the potential factors of CRM success are tested.

By (author) Martin Selchert

Other Titles in this Series

Entwicklungslinien im Gesundheitswesen.

Demographie und Integrierte Versorgung.

Volume 9

Edited by Eveline Häusler Introduction by Eveline Häusler

Internationale Rechnungslegung.

Aspekte und Entwicklungstendenzen.

Volume 4

Edited by Beate Kremin-Buch Edited by Fritz Unger Edited by Hartmut Walz

Lernen durch Wandel – Wandel durch Lernen.

Volume 1

By (author) Jutta Rump By (author) Silke Schmidt

Gesundheitsökonomie.

Eine Langfristorientierung.

Volume 7

Edited by Beate Kremin-Buch Edited by Fritz Unger Edited by Hartmut Walz Edited by Eveline…

Existenzgründung.

Volume 8

Edited by Beate Kremin-Buch Edited by Fritz Unger Edited by Hartmut Walz

Similar Books

Cosmic Holidays

Is Space Tourism Exorbitant?

By (author) Jacques Arnould

Invisible Labour in Antiquity

Visualizing Obscure Work in the Ancient Mediterannean and West Asia

Volume 1

edited by Nathanael Andrade and Rubina Raja

The New Other

Alien Intelligence and the Innovation Drive

By (author) Amy Levy

Transitive Media [Philosophy]

Think(er)ing Technologies in Real-Time

By (author) Wolfgang Ernst

Die Konjunkturkomponente des Grundgesetzes

Die konjunkturbedingte Kreditaufnahme im System der Kreditermächtigungen, europarechtlichen und gesamtwirtschaftlichen Verpflichtungen der Finanzverfassung

By (author) Manuel Ackermann

Einheitliches Unternehmerrecht

By (author) Carmen Freyler

Kollektivismus und Individualismus im Aktienrecht

Zum Einfluss aktienrechtlicher Paradigmen auf die Rechtsentwicklung in Deutschland und den USA

By (author) Alexander Sajnovits

Care in an Era of New Technologies and Artificial Intelligence

Relationships in a Connected World

Volume 14

By (author) V. Nurock

City in the Cloud – Data on the Ground

The Architecture of Data

Edited by Damjan Kokalevski Edited by Andres Lepik Edited by Cara Hähl-Pfeifer Contributions by James…

Enforcing Private Regulation in the Platform Economy

Volume 542

edited by Federica Casarosa and Mateusz Grochowski

Global Histories of Video Game Music Technology

Volume 8

Edited by Karen M. Cook Edited by William Bibbons Edited by Fanny Rebillard

Human Resource Development Competencies for HR Business Partners

by Elmar Stein

Industriestadte

Historische Herausforderungen und aktuelle stadtpolitische Strategien. Tagungsband der 62. Jahrestagung des Sudwestdeutschen Arbeitskreises fur Stadtgeschichtsforschung

Volume 50

edited by Gabriele B. Clemens, Katharina Thielen and Clemens Zimmermann

Natural Resources in Early Modern Economies of Knowledge

Volume 40

edited by Pietro Daniel Omodeo and Helge Wendt

Physical Characterization of Coatings

Introduction to Rheology and Surface Analysis

By (author) Michael Osterhold

Publisher of the Mind

Seventy-Five Years of Karnac Books

By (author) Brett Kahr

Small Change in the Early Middle Ages

New Perspectives on Coined Money c. 400-1100

Volume 35

Edited by Rory Naismith

The Physics of the Mind

New Perspectives for Psychotherapists, Healers and Seekers

By (author) Phil Mollon

Argumentation, Persuasion und Manipulation in Medientexten und -diskursen

Beitrage zur kontrastiven Medienlinguistik

Volume 20

edited by Roman Opilowski, Hartmut E. H. Lenk, Beata Mikolajczyk and Nadine Rentel

Betschart, Berichtende Formen

Wie Bildungswelten erzeugt werden

by Benjamin Betschart

Buchblogs zwischen Passion und Profession

Zur Diskursivierung digitaler literaturbezogener Anschlusskommunikation als Arbeit

Volume 5

by Kristina Petzold

Der privatrechtliche Beschluss

Funktionsvoraussetzungen, Tatbestand, Fehlerfolgen

Volume 278

by Philipp Maximilian Holle

Die Doppelstadt Frankfurt (Oder) – Slubice als wirtschaftliches Zentrum der Grenzregion Brandenburg/Lubuskie

Vision oder Realitat?: Dwumiasto Frankfurt nad Odra - Slubice centrum gospodarczym pogranicza brandenbursko-lubuskiego: wizja czy rzeczywistosc?

Volume 15

by Daniel Sadecki

Falschung, Betrug, Beliebigkeit

der Vertrauensverlust der Wissenschaft

by Manfred Velden

Fiskalresilienz im Budgetparlamentarismus

Krisenreaktionsphanomene im deutschen und europaischen Recht der offentlichen Finanzen

Volume 14

by Kevin Hinzen

Geld oder Gerechtigkeit?

Eine Diskursanalyse zur Rezeption der Rechtsokonomik

Volume 26

by Milena Maurer

GmbHG – Gesetz betreffend die Gesellschaften mit beschränkter Haftung

Großkommentar in 3 Bänden. Band I: Einleitung, §§ 1 - 28

Edited by Mathias Habersack Edited by Matthias Casper Edited by Marc Löbbe

Governance-Token

Ein dezentralisiertes und tokenisiertes Mitgliedschaftspapier?

Volume 33

by Philipp Bauer

Im Anfang war die Tat!

Handlungen, Wissensproduktion und das Problem der Philosophiemethode

by Marco Tamborini

Kommanditgesellschaftsrecht im Nationalsozialismus

Volume 130

By (author) Philipp Semmelmayer

Mechanische Gerechtigkeit

Das Design öffentlich-rechtlicher Matching-Märkte als Rechtsproblem und Aufgabe der öffentlichen Verteilungsverwaltung

Volume 331

By (author) Yoan Hermstrüwer

Shift of Fiduciary Duties

Glaubigerschutz - Operabilitat - Dogmatik

Volume 130

by Christopher Schloder

Stadt und Adel

Tagungsband der 59. Jahrestagung des Sudwestdeutschen Arbeitskreises fur Stadtgeschichtsforschung

Volume 49

edited by Manfred Wassner, Tjark Wegner and Ben Pope

Articulations of the Nuclear

Postwar Japan under the Spell of the Atomic Age

Volume 13

edited by Stephan Kohn and Katharina Hulsmann

Artificial Morality

An Exploration of Moral Machines

Volume 4

by Andrei Nutas

Building and Economic Growth in Southern Europe (1050-1300)

Volume 26

Edited by Sandro Carocci Edited by Alessio Fiore

Colonial Congo

A History in Questions

Edited by Idesbald Goddeeris Edited by Amandine Lauro Edited by Guy Vanthemsche

Conflicts over Water Management and Water Rights from the End of Antiquity to Industrialisation

Volume 260

edited by Michele Campopiano and Gerrit Jasper Schenk

COVID-19 Pandemic as a Catalyst for Change – Consumer’s Perspective

By (author) Barbara Kucharska By (author) Grzegorz Maciejewski By (author) Miroslawa Malinowska By (author) Kajetan…

Decameter Radio Emission of the Sun

edited by Valentin Nikolayevich Melnik and Helmut O. Rucker

Development of a telemetry system for monitoring piston characteristics inside combustion engines

By (author) Paul Lagaly

From Pearls to Oil

How the Oil Industry Came to the United Arab Emirates

By (author) David Heard

CFROI of Customer Relationship Management.

Tell a Colleague/Librarian/Friend

Other Titles in this Series

Similar Books

Join the ISD Mailing List