Can Gamification Close the Engagement Gap of Generation Y?

A pilot study on the digital startup sector in Berlin

By (author) Avo Schonbohm By (author) Katharina Urban

Book cover: Can Gamification Close the Engagement Gap of Generation Y?

Extent: 127 pages

Publisher: Logos Verlag Berlin

Subjects: Business & Economics, Psychology, Psychoanalysis, & Psychotherapy

Language: English

Paperback (Published)

(December 2014)

ISBN: 9783832538484

6.65 x 9.45 inches

Price: $30.00

In stock

Add to cart

Gaming engages. How can employment become more attractive and fun? Only 16 % of German employees are fully engaged and willing to go ‘the extra mile’ for their company. This perceived engagement gap – which is aggravated by the new work ethics of Generation Y – offers a significant case for value creation and strategic opportunities for companies worldwide. This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement. This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners.

  • By (author) Avo Schonbohm
  • By (author) Katharina Urban

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