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148 pages
Kohlhammer Verlag
Paperback (September 2017)
ISBN-13 9783170322349
ISBN-10 3170322346
In stock
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Asian and Pacific Studies
Economics and Business
Intercultural Competencies in China
edited by Helena Maria Lischka and Peter Kürble
English summary: Intercultural connections and realities played an important role in China's successful push for market growth. Especially the pragmatism of the Chinese, their way of thinking and behaving show more
   about the author

Prof. Dr. Dr. Peter Kürble lehrt Internationales Marketing und Frau Helena M. Lischka lehrt Marketing und Marktforschung an der FOM Hochschule Essen mit weiteren Standorten in NRW. 
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